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Channel: Techniques of persuasion – architectures by Dan Lockton
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Seminar, 27th May

I’ll be giving a brief seminar at Brunel on Tuesday 27th May, in advance of presenting at Persuasive 2008 – it’s a bit of a practice/rehearsal, to be honest… Seminar Announcement: Using design to shape...

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Ann Thorpe: Can artefacts be activists?

Ann Thorpe, author of the intriguing-sounding Designer’s Atlas of Sustainability – is pursuing an interesting investigation into design activism: Some of the basic issues around design activism...

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Best bitter

Bitrex, the world’s most bitter substance, is what’s known as a taste aversive – added to products which might seem tasty to humans (especially children) to persuade them not to drink them, or to spit...

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User intent and emergence

Something which came out of the seminar at Brunel earlier this week (thanks to everyone who came along) was the idea that any method of selecting ways to design products that aim to shape or guide...

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Design with Intent presentation from Persuasive 2008

Dan Lockton: Design With Intent (Persuasive 2008) view presentation (tags: environment affordances sustainability lockton) EDIT: I’ve now added the audio! Thanks everyone for the suggestions on how...

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Nudges and the power of choice architecture

An ‘advance uncorrected page proof’ of Nudge I managed to get off Abebooks. Thanks to Hien Nguyen for the photo. Nudge, by Richard Thaler and Cass Sunstein, is a publishing sensation of the moment, no...

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Lights reminding you to turn things off

Duncan Drennan, who writes the very thoughtful Art of Engineering blog, notes something extremely interesting: standby lights, if they’re annoying/visible enough, can actually motivate users to switch...

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Exploiting the desire for order

I met a lot of remarkable people in Finland, and some of them – they know who they are – have given me a lot to think about, in a good way, about lots of aspects of life, psychology and its relation to...

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Getting someone to do things in a particular order (Part 4)

Part 1 | Part 2 | Part 3 | Part 4 | Part 5 (coming soon) Continued from part 3 This series is looking at what design techniques/mechanisms are applicable to guiding a user to follow a process or path,...

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The Seven Habits of Highly Affective Products

A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best...

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Designing Safe Living

Lancaster University’s interdisciplinary Institute for Advanced Studies (no, not that one) has been running a research programme, New Sciences of Protection, culminating in a conference, Designing...

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Richard Thaler at the RSA

Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the...

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London Design Festival: Greengaged

The London Design Festival always throws up some interesting events, especially involving clever people trying new things in design and sharing their experiences and expertise. This year, the Design...

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Persuasive 2009

UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper...

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Cialdini on the Beach

Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about...

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Some interesting projects (Part 1)

I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations,...

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Some interesting projects (Part 2)

Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours...

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Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a...

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Persuasion for peace

Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel...

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What I didn’t get round to writing about in 2009

A lot of people send me ideas and suggestions for the blog, for which I’m very grateful indeed, but which I don’t always get round to investigating or posting or dealing with in a timely manner. Or...

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